Sunday School.... helpful ideas wanted

I head up a commission in my church for Sunday School, both children and adult. We had our meeting last night and experienced a general frustration at the low rate of attendance by both kids and parents. We have a good committed group of teachers for both levels. The classes and curriculum are good quality, but for some reason alot of adults with kids choose not to come which means their kids don't come. I thought i would throw out a plea for any of you out there involved in a church, how is your sunday school running??? Do you have any creative things you do to make it more appealing??? We have 2 services 8:30 and 11"00 Sunday School is from 9:45 to 10:45. I just would greatly appreciate any feedback, especially from any of you pastors or SS teachers out there. Thanks for reading!!!